AUDI PURE IMAGINATION

NEXUS PRODUCTIONS

Lead Concept Designer

Commercial / :60 / 2017

GMUNK has created a new film for Audi, ‘Pure Imagination', as part of BBH’s campaign to launch the new A5. The film represents a visualization of an artificial intelligence (AI) dream, and its incredible potential for producing the perfect car. The film is a thrilling, aesthetically stunning journey through a world where AI turns dreams into reality.

CREDITS

Client: Audi
Agency: BBH
Production Company: Nexus Production
Director: GMUNK
Executive Producer: Jeremy Smith
Producer: Jo Bierton
Lead Concept Designer: Michael Rigley
Color: The Mill
Editorial: Nexus Productions
VFX + Design: The Mill

STILLS

DESIGN PROCESS

After winning the pitch I continued on the project, working with GMUNK to provide key visuals for The Mill and the VFX team in London. As the project progressed we began to inject elements of color and physical reflections.

I was brought on during the pitch phase of this project to help develop key story points in the AI world. Some of the primary visuals being the computer architecture, the "seed" building within the architecture, the seed transition from a physical space to AI vision as well as look development on the car itself.