H&M | LOOOP

This work explores a future-facing concept of fabric through material research and look development. The studies focus on fabric at macro scale, examining how individual fibers behave when isolated and observed up close.

Light is treated as a carrier of information, moving through individual strands in a manner informed by fiber-optic transmission. Early explorations begin with simple, singular fibers, using light and motion to establish clarity and structure.

As the studies progress, complexity increases. Fibers multiply, weave together, and accumulate into dense formations. At this scale, material structure expands into an environment, forming spaces that the camera can travel through.