AUDI | A3 SPORTBACK
AUTOFUSS / BOT & DOLLY, 2014
CONCEPT DESIGN | PRODUCTION
Inspired by the creative application of design and technology demonstrated in Box, Audi approached Autofuss to realize a spot that symbolized the harmony of art and engineering embodied in their vehicles. To promote Audi’s new A3 Sportback, Autofuss applied their expertise in advanced 3D projection mapping to transform a pair of robotically controlled canvasses into massive lenses that would augment the vehicle. Rotating the mechanized vehicle between these two lenses, Autofuss accented a specific feature set available in the new Sportback. Autofuss took the challenge a step further by generating the effects practically and captured the entirety of the spot in camera.
STILLS
DESIGN PROCESS
Design work focused on developing the visual environment within the projection lenses, defining how the system transforms and augments the vehicle in motion.
The primary sequence centers on “4-Cylinders on Demand,” illustrating the vehicle’s ability to disengage cylinders to reduce energy consumption. Visual development explored representations of speed and efficiency, resulting in a system of airflow moving across the vehicle paired with luminous piston forms operating in parallel.
Additional work contributed to the development of the lens aesthetic and the construction of compositing frameworks used to adapt visuals across multiple sequences.
On the production side, the pipeline integrated robotic motion data into a 3D workflow, allowing projection-mapped content to align precisely with the physical movement of the vehicle. Final composites were captured in-camera, reinforcing the physical nature of the system.
STYLEFRAMES
TRAIL LOOK DEVELOPMENT
CYLINDERS
LENS / CAUSTICS
BEHIND THE SCENES
Autofuss put together a comprehensive behind the scenes piece, breaking down the complex processes occurring on set and outlining some of the creative and technical challenges in the spot. See below.
Through the Lenses
Credits
MICHAEL RIGLEY: ART DIRECTION + DESIGN, 2021
CREDITS | PRODUCTION
Client: Audi
Agency: Verba
Production Company: Indiana Pictures, Autofuss, Bot & Dolly
Executive Creative Director: Randall Stowell
Director: Chris Brown
Creative Technologist: Tarik Abdel-Gawad
Design Director: Bradley G. Munkowitz
Roboticist: Asa Hammond
Director of Photography: Joe Picard
Design & Animation: Christopher Bjerre, Ryan Chen, Jason Kerr, Michael Rigley, Anthony Enos
Editor: Ashley Rodholm
Assistant Editor: Ian Colon
Executive Producer: Micah Gendron
Producer: Yovel Schwartz, Alison Plansky, Anastassia Babanskaia
Engineers: Matthew Bitterman, Michael Beardsworth, Ian Sherman
Robot Operators: Matt McDonald, Aron Pruiett, Patrick Walsh
Projectionist: Phil Reyneri
Visual Effects Supervisor: Matt McDonald
VFX Artist: Ben Hawkins
Colorist: Chris Martin
Coordinator: Johnny Carroll
Production Supervisor: Geoffrey Sawyer
Assistant Camera: Dean Snodgrass
Talent: Ryan Waters
Electronic Lighting Designer: Tom Thompson
Gaffer: Frank Strzalkawoski
Key Grip: Dave Childers
Electric: Alyssa Moran, Oscar Ness, Mick Burns
Grip: Robert “Boomer” McCann
Best Boy Electric:Chris Shellenberger
Best Boy Grip: Don Hendersen
VTR: Andy Neddermeyer
Touch Up Artist: Jim Edelhauser
Art/Fabrication: Bryan Dewe
Wardrobe/Make-up: Lisa Zomer
Set Design: Sean House
Craft Services: Michelle Kitagawa
Production Assistants: Sean Servis, Dakota Smith, Christopher Scott, Scott Badovick
Sound Recording/Sound Design/Mix: Tom Disher
Music: Sizzer